Email Marketing Companies In Delhi, Gurgaon, India<\/p>\n
Is Email Marketing Dead and No Results?<\/strong><\/p>\n Every once in a while you stumble across an article declaring that \u201cFacebook is dead!\u201d or \u201cEmail is played out\u201d or even, \u201cGoogle is no longer the powerhouse in search\u201d. To all of those, I say phooey. There might be elements of your marketing strategy you need to re-evaluate due to changes on various platforms, but this does not indicate one method being dead. It simply means it\u2019s evolved.<\/p>\n As a result, we\u2019ve changed a lot about\u00a0our email marketing strategy\u00a0\u2014 and the results have been stellar. There was no one single fix, it was a series of changes we implemented to help boost results, and below I will share them with you.<\/p>\n 1. Test different templates<\/strong> The reason why we\u2019re probably not set on one template yet is because we\u2019re a company that likes to test and tinker, but if you\u2019ve been using the same template for over a year, you might want to reconsider. OH\u2026 and make sure your templates are ALWAYS mobile responsive.<\/p>\n 2. Clean your list<\/strong> So, with the new year came a purge. We cut down our list to only engaged and qualified addresses and our\u00a0deliverability rate jumped from 60% to 99%. We plan on doing more cleaning up and segmenting to ensure that we deliver the most relevant content to our users. Don\u2019t be afraid to clean and even dump email addresses and then focus on collecting more qualified ones with\u00a0subscription tools.<\/p>\n 3. Streamline your content<\/strong> 4. Increase frequency<\/strong> 5. Add a sense of urgency<\/strong> That\u2019s what we\u2019ve tried so far, but the year is young. If I know one thing, it\u2019s that we\u2019re never done testing and trying new things until all numbers are at 100%. And even then, we\u2019ll probably keep tinkering.<\/p>\n What have you done that\u2019s helped increase email performance?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Email Marketing Companies In Delhi, Gurgaon, India Is Email Marketing Dead and No Results? Every once in a while you stumble across an article declaring that \u201cFacebook is dead!\u201d or \u201cEmail is played out\u201d or even, \u201cGoogle is no longer the powerhouse in search\u201d. To all of those, I say phooey. There might be elements […]<\/p>\n","protected":false},"author":1,"featured_media":305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,188],"tags":[194,195,193,192,189,190,191,533],"_links":{"self":[{"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/posts\/304"}],"collection":[{"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/comments?post=304"}],"version-history":[{"count":0,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/posts\/304\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/media\/305"}],"wp:attachment":[{"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/media?parent=304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/categories?post=304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/tags?post=304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nIf I went back and looked through the last few months of emails we\u2019ve sent, I would probably find 5-6 variations of templates we\u2019ve tried (we actually just changed it again a couple of weeks ago). We stuck to a few things that worked, like the logo on the top left and large images with snippets of the articles as teasers, but we started playing with order and lead article. We ran tests to see which had higher engagement and went with the winner.<\/p>\n
\nWe had a VERY large list of email addresses 6 months ago. It was a selling point, but as we started to dig, it became clear that only ? of our list was actually opening and engaging with our content. We ran a few \u201cwake the dead campaigns\u201d to see if we could get un-engaged users to take action, and got a few responses, but not many. This could be due to invalid email addresses or just subscribers who weren\u2019t interested.<\/p>\n
\nAs I mentioned above, we tested templates quite a bit. But we also tested our content. We try to highlight content that\u2019s the most useful for a broad range of users, mixed with content that might appeal to smaller sets underneath the lead article. We also keep it simple. Trying to shove too much stuff into one email communication can overwhelm a user. Highlight the most important things and leave it at that. If your brand revolves around adult content, you may use AI Nude<\/a> tools to generate photos that you can use in your marketing materials.<\/p>\n
\nOne way to alleviate the amount of content you put in your email is to increase frequency. We went from a monthly email to a weekly communication and have actually maintained a 40% open rate and 35% read rate. We see an increase in traffic to our blog and communication goes up as a result on a weekly basis. Weekly emails have also become a source of conversions for us while engaging our audience at the same time. This doesn\u2019t include promotional emails, which we do less frequently, but try to make timely (see below).<\/p>\n
\nWe noticed that our activations increased if we added a limited window to use a promotion code. In fact, by simply adding a sense of urgency we increased our upgrades by 300%. Now, I know that all kinds of elements come into play with these kinds of increased performances, but it\u2019s still not a shabby number! Make your visitor take an action by only offering it for a short period of time.<\/p>\n