{"id":411,"date":"2015-10-04T05:25:46","date_gmt":"2015-10-03T23:55:46","guid":{"rendered":"http:\/\/blog.asianfoxdevelopments.com\/?p=411"},"modified":"2015-10-04T05:29:40","modified_gmt":"2015-10-03T23:59:40","slug":"email-sending-frequency-the-consequences-of-overmailing","status":"publish","type":"post","link":"https:\/\/www.asianfoxdevelopments.com\/blog\/email-sending-frequency-the-consequences-of-overmailing\/","title":{"rendered":"Email Sending Frequency &#8211; The Consequences of Overmailing"},"content":{"rendered":"<p><strong>Email Marketing Tips<\/strong>:<strong>\u00a0Email sending frequency<\/strong>\u00a0of whether\u00a0<a href=\"http:\/\/www.asianfoxdevelopments.com\/designer-bulk-emails-marketing.html\">Email Marketing<\/a> or <a href=\"http:\/\/www.asianfoxdevelopments.com\/designer-bulk-emails-marketing.html\">Transactional Emails<\/a> has been the subject of much debate among marketers over the years. In a recent blog post, we discussed the pitfalls of\u00a0undermailing &#8211; many of which may come as a surprise. The <strong>consequences of overmailing<\/strong> are more widely recognized, but they\u2019re no less critical to your email program.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Decreased engagement:<\/span>\u00a0<\/strong>If your subscribers become annoyed with the volume of email you send, they have several options to deal with the situation. Perhaps the most likely action is <strong>no action<\/strong> &#8211; then they will simply start ignoring your emails, leading to a less engaged &amp; active subscriber list.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Increased opt-outs:<\/span>\u00a0<\/strong>Disgruntled subscribers may go a step beyond ignoring your emails and actually <strong>unsubscribe from your email program<\/strong>. Once you lose\u00a0a subscriber, you have lost all or any potential revenue opportunities and instead left them with a extremely bad customer experience.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">More total complaints:<\/span>\u00a0<\/strong>Higher send volume may not lead to an increased complaint rate, but this doesn\u2019t necessarily mean your subscribers are happy. With more frequent sends, each individual complaint has less impact (mathematically) on your overall complaint rate. Anyhow if you\u2019re only looking at complaint rate, you could miss an important indicator of decreasing customer satisfaction. For this reason, it\u2019s important to pay more attention to your total number of complaints, as well.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Reduced visibility for all subscribers:<\/span><\/strong>\u00a0If\u00a0complaints and unsubscribes increases, your sender reputation and inbox placement are likely to suffer. Mailbox providers such as <strong>Gmail<\/strong>, <strong>Yahoo Mail<\/strong>, <strong>Rediffmail<\/strong>, <strong>Aol<\/strong>, <strong>Hotmail<\/strong>, etc. will begin to take a second look at your incoming emails, and may decide to filter and put your email in SPAM\/JUNK or block your incoming messages. With less email landing in the <strong>INBOX<\/strong>, your brand will experience limited brand exposure, missed revenue opportunities, and lower lifetime value &#8211; not just for subscribers who have disengaged, but for your entire list of subscribers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email Marketing Tips:\u00a0Email sending frequency\u00a0of whether\u00a0Email Marketing or Transactional Emails has been the subject of much debate among marketers over the years. In a recent blog post, we discussed the pitfalls of\u00a0undermailing &#8211; many of which may come as a surprise. The consequences of overmailing are more widely recognized, but they\u2019re no less critical to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,188],"tags":[452,442,448,193,533,440,449,453,447,443,445,451,446,441,454,444,450],"_links":{"self":[{"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/posts\/411"}],"collection":[{"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/comments?post=411"}],"version-history":[{"count":0,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/posts\/411\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/media\/416"}],"wp:attachment":[{"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/media?parent=411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/categories?post=411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/tags?post=411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}