{"id":417,"date":"2015-10-09T00:34:13","date_gmt":"2015-10-08T19:04:13","guid":{"rendered":"http:\/\/blog.asianfoxdevelopments.com\/?p=417"},"modified":"2022-05-28T01:51:01","modified_gmt":"2022-05-27T20:21:01","slug":"how-engaged-subscribers-can-help-your-emails-avoid-spam-filters","status":"publish","type":"post","link":"https:\/\/www.asianfoxdevelopments.com\/blog\/how-engaged-subscribers-can-help-your-emails-avoid-spam-filters\/","title":{"rendered":"How Engaged Subscribers can help your Emails avoid SPAM filters"},"content":{"rendered":"<p>All <strong><a href=\"http:\/\/www.asianfoxdevelopments.com\/designer-bulk-emails-marketing.html\">email marketers<\/a><\/strong>\u00a0or <strong><a href=\"http:\/\/www.asianfoxdevelopments.com\/designer-bulk-emails-marketing.html\">bulk email service<\/a><\/strong> customers are aware of or should be aware of the significance importance\u00a0of building &amp;\u00a0maintaining a highly<strong> engaged subscriber list<\/strong>. By sending relevant content <strong>at the right time to the right people<\/strong> who actually <strong>want to receive your email<\/strong>, that&#8217;s how you decrease the feasibility of emails being filtered to the spam folder &#8211; which in return increases your <strong>ROI Return On Investment<\/strong>. The criteria <strong>mailbox providers<\/strong> or <strong>ISPs<\/strong> use to determine who is an \u201c<strong>engaged subscriber<\/strong>\u201d has historically been a grey area, but now we have a much better idea of what metrics mailbox providers or ISPs consider important.<\/p>\n<p>Each mailbox provider is unique in their <strong>SPAM filtering rules<\/strong>, but we do know that they all factor <strong>subscriber engagement<\/strong> into the equation one way or another. As would be expected, <strong>Gmail<\/strong>, <strong>Hotmail<\/strong>, <strong>Rediffmail<\/strong>,\u00a0<strong>Microsoft<\/strong>, <strong>AOL<\/strong>, and <strong>Yahoo<\/strong> are industry leaders and know as biggest ISPs when it comes to evaluating engagement metrics for their <strong>SPAM filters<\/strong>. When they look at engagement, they focus on specific patterns of certain sending IP addresses and domains used to send emails. For example:<\/p>\n<ul>\n<li><em>Of the email being sent from this IP address, what is the ratio of emails\u00a0sent to <strong>real accounts vs. test accounts<\/strong>?<\/em><\/li>\n<li><em>How active are the real accounts that are being sent to? Are these subscribers frequently logging into their account and interacting with the emails\u00a0they receive? Reading them? Responding to them?<\/em><\/li>\n<\/ul>\n<p>Hand in hand with these patterns, mailbox providers\/ISPs are also closely monitoring the individual\u00a0engagement metrics,\u00a0both <strong>positive and negative<\/strong>. <strong>Positive engagement metrics<\/strong> include (but are not limited to) <strong>emails\u00a0read<\/strong>, <strong>emails\u00a0replied to<\/strong>, <strong>TINS &#8211; This is Not Spam<\/strong>\u00a0votes and <strong>sender domain added to address book<\/strong>. On the other hand, a very telling\u00a0<strong>negative\u00a0engagement metric<\/strong> is a <strong>TIS &#8211; This is Spam<\/strong>\u00a0vote. A This is Spam vote, often referred to as a \u201ccomplaint,\u201d is an extremely\u00a0strong negative signal to the mailbox providers that the email\u00a0sent was unwanted and has no business in the <strong>subscriber\u2019s inbox<\/strong>.<\/p>\n<blockquote><p>Knowing how mailbox providers factor engagement into their <strong>SPAM filtering<\/strong> decisions gives you a step up\u00a0on your competition.<\/p>\n<p>However, what you do with this information is even more important.<\/p>\n<p>How do you make sure that the emails you are sending to your subscribers are <strong>encouraging for opens,\u00a0reads and clicks, rather than SPAM complaints<\/strong>?<\/p><\/blockquote>\n<p><span style=\"text-decoration: underline;\"><strong>Send emails that are\u00a0<em>designed<\/em>\u00a0to engage<\/strong><\/span><br \/>\n<strong>An engaging &amp; clean subject line can\u00a0do wonders without adding many\u00a0symbols.<\/strong>\u00a0If you can grab your subscriber\u2019s attention and pique their interest with a stronger subject line, you increase the feasibility that they will open your email\u00a0and engage to your email. You spend a lot of time designing content that renders well across devices, so make it count!<\/p>\n<p><strong>example email:<\/strong><\/p>\n<blockquote><p>Some <strong>online grocery store<\/strong> sent an email to me with a timely and compelling subject line. Scrolling through my email on my phone, I read <em><strong>\u201cLimited Offer, Unlimited Savings: 10KG FREE Basmati, Flat 25% Off on Fruits &amp; Vegetables Coupon FRESH25, Cooking Oil &#8211; Buy 1 Get 1 FREE\u201d<\/strong><\/em> while I was in the home and thinking to go for grocery shopping, that weekend. How timely!<\/p>\n<p>Once I opened the email, the email was well designed and continued the clever <strong>grocery store\u00a0theme<\/strong> to highlight their <strong>free shipping<\/strong> and <strong>30% off on all grocery bills<\/strong>.<\/p><\/blockquote>\n<p><strong><span style=\"text-decoration: underline;\">Send emails that align with your subscriber\u2019s interests<\/span><br \/>\nIt\u2019s important to understand subscriber behaviour<\/strong> and make sure that your emails align to their interests. Let\u2019s say (hypothetically, of course) that I just spent a grossly amount of money on a expensive mobile for me, if you wonder how?, check this post named <a href=\"https:\/\/theislandnow.com\/blog-112\/best-no-credit-check-loans\/\">Can you get a loan with no credit<\/a>. Let\u2019s also say that I received three <strong>follow-up emails<\/strong> after my purchase from the same website.<\/p>\n<p>Normally, I wouldn\u2019t mind this and would even consider it a best practice. I just made a purchase and I\u2019m engaged with that website or brand, so it also makes sense that they would try to hit\u00a0the iron while it\u2019s hot and keep me engaged. But unfortunately, all the emails\u00a0they sent me were promoting other mobiles\u00a0only! Now, it is very unlikely that they think I am still in the market for purchasing a mobile\u00a0after purchasing from them only.<\/p>\n<p>A better approach would have been to highlight on\u00a0mobile accessories\u00a0items that they sell, such as headphones, bluetooth, memory cards, etc. In fact, it was such an irritating experience, I ended up unsubscribing from their email program &#8211; a reaction which could have been avoided easily. If they had sent more relevant emails\u00a0that made sense for where I was in the <strong>subscriber lifecycle<\/strong>.<\/p>\n<p>When it comes to maintaining an engaged subscriber list, the first step is understanding how mailbox providers factor engagement patterns and metrics into their <strong>SPAM filtering methodology<\/strong>. From there, having a strong understanding of <strong>subscriber interests and lifecycle<\/strong> can help any <strong><a href=\"http:\/\/www.asianfoxdevelopments.com\/designer-bulk-emails-marketing.html\">email marketer<\/a><\/strong>\u00a0or <strong><a href=\"http:\/\/www.asianfoxdevelopments.com\/designer-bulk-emails-marketing.html\">ESP Email Service Provider<\/a><\/strong> create engaging content that keeps their subscribers eagerly waiting for more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All email marketers\u00a0or bulk email service customers are aware of or should be aware of the significance importance\u00a0of building &amp;\u00a0maintaining a highly engaged subscriber list. By sending relevant content at the right time to the right people who actually want to receive your email, that&#8217;s how you decrease the feasibility of emails being filtered to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,188,428],"tags":[452,498,497,529,520,526,496,510,511,502,527,530,375,528,449,453,501,500,505,513,522,518,508,509,519,507,451,484,512,521,517,523,503,506,504,524,525,516,514,515,499,467],"_links":{"self":[{"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/posts\/417"}],"collection":[{"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/comments?post=417"}],"version-history":[{"count":0,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/posts\/417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/media\/443"}],"wp:attachment":[{"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/media?parent=417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/categories?post=417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/tags?post=417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}