{"id":807,"date":"2016-08-14T07:05:06","date_gmt":"2016-08-14T01:35:06","guid":{"rendered":"https:\/\/www.asianfoxdevelopments.com\/blog\/?p=807"},"modified":"2016-08-14T16:05:59","modified_gmt":"2016-08-14T10:35:59","slug":"settling-for-single-opt-in-subscribers-can-kill-your-email-deliverability-email-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.asianfoxdevelopments.com\/blog\/settling-for-single-opt-in-subscribers-can-kill-your-email-deliverability-email-marketing-tips\/","title":{"rendered":"Settling for single opt-in subscribers can kill your email deliverability – Email Marketing Tips"},"content":{"rendered":"

In this another article\u00a0of\u00a0email marketing tips<\/a><\/em>, we\u2019ll take a look at one of the major factors, a thing that you may be doing (sometimes without even knowing<\/em>) which\u00a0might be\u00a0killing your email deliverability.<\/p>\n

We\u2019ll also explore some quick, easy to implement fixes that you can use to help build your sending reputation and improve the success of your email marketing<\/a>\u00a0campaigns<\/em>.<\/p>\n

Settling for single opt-in subscribers can kill your email deliverability<\/strong><\/p>\n

Settling for single opt-in<\/em>? confirmed or double opt-in<\/em>\u00a0bulk email<\/a> subscribers means that after people select to sign up for your email list via subscribe form, they receive a confirmation email that they must use to confirm their email subscription.
\nNot only does confirmed opt-in help protect you from erroneous sign-ups<\/strong> and spambots<\/strong>, but confirmed opt-in lists see better results with almost every engagement metric other than the sheer number of sign-ups in comparison to single opt-in lists.
\nConfirmed double opt-in email lists<\/strong> are more engaged from the start and by using double opt-in email lists, you can more effectively build your sending reputation by sending to a more engaged and active email list.<\/p>\n

\n

What is email deliverability?<\/b><\/p>\n

Email deliverability is how you measure the success of your emails reaching the\u00a0inbox<\/b>\u00a0(inbox delivery<\/i><\/span><\/a>) without soft bounce, hard bounce or being marked as spam\/junk email. If you have issues with high bounces, flagging spam filters or low engagement, you may have email deliverability issues with your campaigns.<\/p>\n

\n

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In this another article\u00a0of\u00a0email marketing tips, we\u2019ll take a look at one of the major factors, a thing that you may be doing (sometimes without even knowing) which\u00a0might be\u00a0killing your email deliverability. We\u2019ll also explore some quick, easy to implement fixes that you can use to help build your sending reputation and improve the success […]<\/p>\n","protected":false},"author":1,"featured_media":808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,654,188,218,428],"tags":[17,207,200,197,201,198,196,199,497,618,667,616,620,580,625,617,623,619,622,475,639,533,624,621,615,670],"_links":{"self":[{"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/posts\/807"}],"collection":[{"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/comments?post=807"}],"version-history":[{"count":0,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/posts\/807\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/media\/808"}],"wp:attachment":[{"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/media?parent=807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/categories?post=807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/tags?post=807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}