{"id":832,"date":"2016-09-10T14:44:19","date_gmt":"2016-09-10T09:14:19","guid":{"rendered":"https:\/\/www.asianfoxdevelopments.com\/blog\/?p=832"},"modified":"2016-09-10T14:47:38","modified_gmt":"2016-09-10T09:17:38","slug":"using-unclear-or-spam-flagging-subject-lines-can-kill-your-email-deliverability-email-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.asianfoxdevelopments.com\/blog\/using-unclear-or-spam-flagging-subject-lines-can-kill-your-email-deliverability-email-marketing-tips\/","title":{"rendered":"Using unclear or spam flagging subject lines can kill your email deliverability \u2013 Email Marketing Tips"},"content":{"rendered":"

In this another article\u00a0of\u00a0email marketing tips<\/a><\/em>, we\u2019ll take a look at one of the major factors, a thing that you may be doing (sometimes without even knowing<\/em>) which\u00a0might be\u00a0killing your email deliverability.<\/p>\n

We\u2019ll also explore some quick, easy to implement fixes that you can use to help build your sending reputation and improve the success of your email marketing<\/a>\u00a0campaigns<\/em>.<\/p>\n

Using unclear or spam flagging subject lines can kill your email deliverability<\/strong><\/p>\n

Your subject line is the welcome mat of your email for your recipient and some issues with subject lines are as simple as this: if your subject line makes your email look like spam then people and the spam filters of ISPs are put in place to protect them and will most probably think that it\u2019s a spam email which you’ve sent within your bulk email campaign<\/em><\/a> or email marketing activity<\/em><\/a>\u00a0from any bulk email service provider<\/a><\/em>.<\/p>\n

When optimizing your email subject lines, avoiding the use of spam filter flagging keywords is a great\u00a0start.<\/p>\n

Avoid ALL CAPITALS<\/b>, excessive and unnecessary use of punctuation (!!!)<\/b> and use symbols and SP$C!ALCH@RCT3RZ<\/b> sparingly, and only when relevant.<\/p>\n

Also, make sure that your subject lines match the content of your email \u2013 no one wants to be promised a trip to a amusement\u00a0park and end up at the play ground.<\/p>\n

An \u201cR.E\u201d or \u201cFWD\u201d prefix when there has been no such previous contact or email exchange is misleading. Similarly, does your email require \u201curgent action\u201d and is your offer \u201cexclusive\u201d and \u201cone time only!\u201d?<\/p>\n

Best practices for the rest of your email copy also ring true for your subject lines. Be concise, as many email clients may truncate subject lines with too many characters. Use personalization, be creative with your copy and be clear with your subscribers about what the email contains.<\/p>\n

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In this another article\u00a0of\u00a0email marketing tips, we\u2019ll take a look at one of the major factors, a thing that you may be doing (sometimes without even knowing) which\u00a0might be\u00a0killing your email deliverability. We\u2019ll also explore some quick, easy to implement fixes that you can use to help build your sending reputation and improve the success […]<\/p>\n","protected":false},"author":1,"featured_media":833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,654,188,218,428],"tags":[674,207,200,197,201,198,196,199,497,361,673,193,675,618,616,620,580,625,617,623,619,622,475,555,639,533,624,621,615],"_links":{"self":[{"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/posts\/832"}],"collection":[{"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/comments?post=832"}],"version-history":[{"count":0,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/posts\/832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/media\/833"}],"wp:attachment":[{"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/media?parent=832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/categories?post=832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.asianfoxdevelopments.com\/blog\/wp-json\/wp\/v2\/tags?post=832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}