Google is giving itself a makeover. The company today announced that it’s making some changes to its iconic logo and overall branding. It’s also making changes to the design of its mobile search results pages.
In its first major redesign since years, Google has unveiled a new logo, in the sans-serif typeface, making it look a lot more modern and playful. The logo bears resemblance to the logo of Google’s new parent company, Alphabet. Making the logo look good on small screens seems to have been a major consideration in redesigning the Google logo.
The Google homepage introduced this new design with an animation that wiped away the old logo and drew the new one. Google discusses the changes in technology over the years and the changes which have surfaced in the way we use the internet. Google is now no longer a site you visit on a desktop computer. In fact it is used in a variety of devices including smart phones and wireless pbx phones. The new, simpler lettering is supposed to scale better to smaller sizes, making the wordmark more distinct and easier to read.
Over the last 17 years, Google has changed its logo multiple times. However, Google noted that the new change recast the logo “not just for the Google of today, but for the Google of the future.”
