In marketing, Lead Generation is defined as generation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter, list acquisition or for sales leads.
Asian Fox Developments offers global lead based marketing on platforms such as Bulk Email, Bulk SMS, SMM – Social Media Marketing, SEM – Search Engine Marketing, Call Connects – Telecom – Call Center, etc.
6 major lead-based marketing metrics:
The definition of a conversion varies. In lead-based marketing, a conversion is defined by a lead performing a desired action, such as clicking on your call-to-action (CTA) to sales on eCommerce website to download a piece of content.
3. Page Views / Website Visits
Another metric of Lead Based Marketing in India is how many times a person viewed a webpage. You can have a website packed with great content and optimized for Search Engine Optimizatio (SEO) to achieve more organic traffic to your website.
4. Form fills
This metric is mostly covered in Email Marketing Services. So if any recipient or subscriber click’s on the link to the form such as Contact Us Form and fill up the data is Lead Generation. Forms can be easily created with Web Form Builder – no coding skills.
All of these lead based marketing metrics add up to counting the number of leads. Leads are considered as best solution for SMEs – Small and Medium-Sized Enterprises & Large Enterprises to achieve maximum ROI – Return On Investment.
6. Call Connects
Industries like Real Estate or Property Consultants are more interested in PPCC – Pay Per Call Connect with 10 Digit Virtual Number or Toll Free Number connected with a cloud application to check call longs with recoding facility for QA – Quality Analyzing Team. PPCC – Pay Per Call Connect is also considered as lead but with some qualifications, such as min. 15 seconds, discussion on particular product or service, etc.
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FYI: The above mentioned marketing metrics are primarily considered in India (Delhi, Gurgaon, Mumbai, Bengaluru, Noida) or USA (New York, Los Angeles, Chicago, Houston, San Francisco) or UK (London, Edinburgh, Manchester, Liverpool, Leeds) or Canada (Toronto, Vancouver, Quebec City, Montreal, Calgary)