In this another article of email marketing tips, we’ll take a look at one of the major factors, a thing that you may be doing (sometimes without even knowing) which might be killing your email deliverability.
We’ll also explore some quick, easy to implement fixes that you can use to help build your sending reputation and improve the success of your email marketing campaigns.
Making it difficult to unsubscribe the email from Bulk Email Service can kill your email deliverability
While an unsubscribe link must be included in every email sent through DBEM – Designer Bulk Email Marketing, we also recommend that it to be simple and easy for your recipients to find & click.
Hiding your unsubscribe link in a wall of text with an 8pt font will only frustrate your recipients if they’re attempting to unsubscribe. As seen in over years of our experience, the more difficult you make it to unsubscribe, the more likely your recipients are to simply mark your email as spam which makes more difficult for your campaigns to land in Inbox.
Make your unsubscribe clear and easily visible and better yet, add a permission reminder message alongside it to remind people where they signed up or gave you permission to send emails and point them towards unsubscribing if they are no longer interested in receiving your email campaigns. Your recipients will appreciate this honesty & clarity. Because an unengaged recipient choosing to unsubscribe is always preferable in comparison to receive a spam complaint.
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