In this another article of email marketing tips, we’ll take a look at one of the major factors, a thing that you may be doing (sometimes without even knowing) which might be killing your email deliverability.
We’ll also explore some quick, easy to implement fixes that you can use to help build your sending reputation and improve the success of your email marketing campaigns.
Sending bulk emails with too many images can kill your email deliverability
A historic spam technique was to send emails that contain just one image, or many images and very little text in HTML emails in order to bypass spam filters that were based primarily on spam keywords.
Email spam filtering with ISP’s like Gmail, Hotmail, Yahoo! etc. are now based much more on sending reputation than content though image to text ratio but that still carry some weight with spam filters and is something you will want to spend time getting right.
Emails with very less text and many images, or simply composed of one large image can be hallmarks of spammers from any country (USA, India, Russia, China, UK, etc.). By composing similar emails, you can run the risk of your emails being flagged as spam or phishing.
Remember, even many email clients or devices are not configured to display images by default. If your email is composed almost entirely of images that are not displayed by a recipient’s email client, this renders the content of your email unreadable and certainly not something your recipient can interact with easily or trustfully.
Instead, design your email templates with this in mind and ensure you balance your images and text so that your email makes sense for recipient as well as Spam Filters and is engaging in the event of the images not being displayed. Always use alt text for your images so even if the images don’t render, your subscribers will have context for what the images are.
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