In this another article of email marketing tips, we’ll take a look at one of the major factors, a thing that you may be doing (sometimes without even knowing) which might be killing your email deliverability.
We’ll also explore some quick, easy to implement fixes that you can use to help build your sending reputation and improve the success of your email marketing campaigns.
Sending from a free domain email address can kill your email deliverability
Every part of your email marketing campaign needs to authoritatively communicate to your recipients mailbox/server and spam filters that you are who you say you are.
Using a from address that is a domain other than your own domain is a big NO for email marketing India, email marketing USA, email marketing UK or any other country. Similarly, using a free domain email address such as Gmail, Hotmail, Yahoo or Rediffmail is also a bad idea. Yahoo, Gmail, and other ISPs will automatically mark your emails as spam or phishing if you send promotional or bulk email to an email address at their domain, from the same domain, under revised DMARC policies.
For better email deliverability, it is suggested to use an official company address that clearly communicates who you are. For example, ABC Example Inc. should use something like email@example.com for their Holiday newsletter/campaigns – this lets people not only know who they are receiving the email from (ABC Example Inc.), but also what they are receiving (a newsletter), and which part of the business they are receiving the email from (Holidays).
As a global brand with products and services spread across many industries, using a send-from address tailored to this particular part of the business is integral for strong email deliverability and more customer engagement.
Make sure to use an email address at a domain or authenticated sub-domain that you own and that your recipients expect to hear from. Not only this will help prevent ISP filters from blocking your emails, but this will also be instantly recognizable to your recipients and help build the good sending reputation for your domain.
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